Asos
I believe that consumers lack trust and feel disconnected from influencer partnerships due to unauthentic paid partnerships.
My mission is to create authentic, genuine influencer experiences that help our defined target audience feel reconnected with ASOS.
Mission
Throughout the project, I developed my designs by refining these mock-ups into more cohesive outcomes, considering how they would translate into real products for ASOS. I focused on the connection between social media content and final garments, showing how trends move from inspiration to production. This process allowed me to demonstrate both creative and analytical skills, as well as a deeper understanding of how digital culture drives fashion design and marketing.
The sneak peek video of the influencers
Vision
The overall vision for this project was to create a cohesive and trend-driven digital feed that reflects the aesthetic and branding of ASOS, while showcasing how online inspiration can be transformed into wearable fashion. I aimed to capture the influence of celebrity and influencer culture by incorporating recognisable styles and adapting them into accessible looks for the ASOS consumer. Through my mock-ups, I focused on building a visually consistent identity that feels aspirational yet attainable, reflecting the fast-paced nature of social media trends. Ultimately, my vision was to demonstrate how a curated digital feed can act as a powerful tool in shaping fashion design, marketing, and consumer engagement.
