Other Prodjects
My personal projects showcase a range of ideas and concepts that I have explored independently, based on areas I find interesting within fashion and beauty. These projects allowed me to experiment with different styles, themes, and creative approaches, from trend-led concepts to more abstract visual work. By developing multiple outcomes, I was able to build a stronger understanding of my own aesthetic and how I communicate ideas visually. This section highlights my ability to work independently, take creative risks, and adapt my work across different concepts, ultimately demonstrating my growth, versatility, and personal voice within fashion marketing.
JW Anderson
For my JW Anderson project, I developed a conceptual fragrance and campaign centred around capturing intimate, everyday moments and transforming them into something nostalgic, soft, and emotionally resonant. I created a series of videos to communicate this vision, focusing on natural interactions between friends to evoke a sense of innocence, comfort, and peacefulness, presenting life’s simple moments as meaningful and worth preserving.
Alongside this, I designed new packaging and developed a fragrance concept that aligned with this narrative, creating a bottle that felt minimal yet emotive to reflect the calm aesthetic of the project. The scent itself combined notes of sweet mandarin and lime, chosen to represent freshness, warmth, and a subtle sweetness that mirrors carefree, shared experiences, allowing me to bring together storytelling, branding, and product development into one cohesive and expressive outcome.
New York
During my time at the New York Broadway Museum, I had the incredible opportunity to immerse myself in the rich history of the fashion theatre world. The museum’s collection showcased how fashion plays a vital role in storytelling, character development, and setting the tone for each production. Walking through the exhibits, I was captivated by the stunning costumes, vibrant sets, and intricate details that brought each performance to life.
The creativity and craftsmanship on display were not only inspiring but also deeply connected to the fashion industry. This experience fueled my passion for fashion, teaching me to appreciate the artistry behind every piece and its ability to evoke emotion and tell stories. It has inspired me to explore more about the intersection of fashion and performance, and how design can shape narratives on both stage and street.
