Graduate Fashion Week
Fashion communication portfolio, GFW submission
A curated collection of competition entries, showcase submissions and industry-facing work developed during my final year at Nottingham Trent University. These projects reflect my interests in fashion marketing, trend communication, creative direction and digital storytelling.
Fashion Marketing, GWF submission
This submission explores the marketing strategies used by ASOS and examines how the brand connects with its target audience through digital marketing and influencer collaborations. It highlights the importance of social media influencers in creating relatable and engaging content that helps consumers feel more connected to the brand. By using influencers who reflect the interests and lifestyles of their audience, ASOS is able to build stronger relationships with consumers, increase brand awareness, and encourage customer loyalty through authentic online engagement.
NTU Showcase images
